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Turn Heads.
Its more than just a tagline for the Joico products, it’s their purpose.

For the first time Joico fuses the power of DNA science and the latest advancements in bio-mimicry to introduce the biggest breakthrough to date: Bio-Advanced Peptide Complex, the most powerful, most targeted hair repair technology ever created.

If you have liked the Joico products be ready to fall in love again. New packaging, and the best quality ingredients on the market!